I am Jenna,

It was clear early on that I would work creatively, even though the path to get there only became apparent gradually. From the design foundation course to an internship to training as a graphic designer, my passion for commercial graphics developed step by step. Advertising was never a clear goal, but it came about quite naturally and became the area that brings me the most joy today and where I have found my strength; especially where projects demand, require a stance, and need clear decisions. I understand advertising design not just as the sale of products or services but also as an expression of how we creatives think and view the world. I am interested in conscious visual languages, clever concepts, and visual decisions that sometimes come about through detours.  Influenced by manga, high fashion, 2000s magazines, and pop culture, my visual language emerged, which takes staging seriously while remaining clear and surprising without getting lost in it.  I personally remain rather calm in person; my works carry my extroverted side.

In 2025, I was awarded the Young ADC Switzerland Award in the Outdoor category along with Alex Gubler. Thus, we also represented Switzerland at the Young Lions in Cannes in the Print category. This experience made it even clearer to me that my place is indeed in visual communication and not in game design.