I am Jenna,

That I would work creatively was clear early on, even if the path to getting there only revealed itself bit by bit. From a creative foundation course to an internship and then an apprenticeship as a graphic designer, my work in commercial graphics developed step by step. Advertising was never a clear goal, but it came about quite naturally and became an area where I could sharpen my skills in visual communication; especially where projects demand attitude and require clear visual decisions. I understand the design of visual messages not just as selling products or services, but as an expression of how we creatives think and look at the world. I am interested in conscious visual languages, clever concepts and visual decisions, which, after my apprenticeship, are now increasingly created through the lens and are sometimes developed via detours. Influenced by manga, high fashion, 2000s magazines and pop culture, my photographic eye and visual language emerged, which takes staging seriously and yet remains clear and surprising without getting lost in itself. I myself remain rather quiet in person; my work carries my extroverted side.

In 2025, together with Alex Gubler, I was awarded the Young ADC Switzerland Award in the Outdoor category. This also saw us represent Switzerland at the Young Lions in Cannes in the Print category. This experience made it all the more clear to me that my place lies in visual communication. My path now leads me to the HSLU (Lucerne University of Applied Sciences and Arts), where I am beginning my studies in Camera Arts.