Young Lions 2025

What do wild bees and the Cannes Young Lions have in common? Both can certainly attract attention. Together with Alex Gubler, I visualized for bee:wild 2025 at the Côte d’Azur why our plates would be empty without these little stars. What I took away from there (apart from perhaps a slight sunburn)? The realization for my working method: My design became more precise, my thinking faster, and my courage for unconventional communication significantly greater.