Young ADC 2025

For the Young ADC Switzerland 2025, Alex Gubler and I developed OOH visuals that capture Gen Z's reading behaviour: comments attract more attention than articles. We took real, absurd comments from the Blick community and shaped them into pointed posters. Loud, direct, and right from the digital debate culture. The project won first place in Outdoor, and our comment filter made it onto the Cyber shortlist. Who would have thought scrolling could be so inspiring?